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ABOUT

 

Media Fortitude Partners — an award-winning, minority and women owned media buying agency — combines traditional and evolving digital platforms to efficiently and effectively win political campaigns from local to national levels.

MFP uses the next generation of media buying solutions and targeting technology to achieve each of our clients’ goals, particularly in the political realm.

 

SERVICES

 

We have over two decades of media planning and buying expertise. MFP creatively and diligently works to meet any advertising need — across Broadcast, Cable, Radio, Digital, Outdoor and Transit. Services include but are not limited to:

Strategic Media Planning

Media Placement & Buying

Competitive Research & Analysis

Precision Targeting and Mapping

Print Production

Campaign Reconciliation

PORTFOLIO

 

We have worked across most of the U.S. — in 46 states and the District of Columbia.

 

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FOUNDERS

 

Leah Casterlin


Founding Partner
leah@mediafortitude.com
908.419.8041

With 20 years of media buying experience, Leah has been on the forefront of both traditional and digital buying in the political space. She has established long lasting relationships with both traditional and digital media partners, allowing her to execute the nation’s first political addressable cable campaign for Cory Booker for Senate and statewide addressable cable campaign for Phil Murphy for NJ Gov. Her network of relationships offers our clients the best costs, placements and insight available. Graduate of Rutgers University (B.A., Political Science, Journalism).

Carolyn Xu


Founding Partner
carrie@mediafortitude.com
917.539.4588

Since her start at Katz Media Group, Carrie has 10+ years of general market and political media buying experience. Since starting MFP, Carrie has led the media buying teams for some of the top campaigns across politics, advocacy and awareness, including for civil rights icon John Lewis and Vote.Org. She also serves on the board of the Advancement Council at Penn State’s Donald P. Bellisario College of Communications. Graduate of The Pennsylvania State University (B.A., Telecommunications - Public Relations and Mass Media).